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I’ll cut straight to the point: Collecting 5-star Google and Yelp reviews straight out of fellowship generated over $225,000 in new revenue from online patient referrals. And I have the data to prove it.
Dr. Franko is the Founder of SurgiSurvey.com, an automated marketing system designed to manage a practice’s online reputation by collecting 5-star Google and Yelp ratings.
Within three months of implementing my new system, I was gaining reviews at a rate of three to 10 per month. Not only that, but they were all five-star reviews.
I took control of my online reviews and completely alleviated my anxiety, fear, and angst associated with those pesky one-star reviews.
Chuck and Chris talk marketing in the 3 part of the series with Orrin Franko and Rob Gray
With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period.
Listen to our episode on Entrepreneurship, Online Reputation, and an Intro into Private Practice as Dr. Franko gives us an excellent overview! Goal of episode: To develop a baseline knowledge on Entrepreneurship, Online Reputation, and an Intro into Private Practice.
The value of online physician ratings continues to gain acceptance within the medical community. Orthopaedic surgery patients use online reviews to help find trustworthy surgeons, and a single patient referral can generate thousands of dollars in new revenue, underscoring the financial importance of maintaining a positive online reputation
This week we’re joined by Dr. Orrin Franko. Dr. Franko is a private hand surgeon in California. He is a strong advocate of small, private practice and his many interests include surgeon marketing and branding as well as research.
Automated e-mail assessments can collect reliable clinical data, with minimal surgeon or staff intervention required to administer and collect data, minimizing the financial cost. For nonacademic practices, without access to additional research resources, such a system is feasible. Further improvements in communication with patients could increase response rates.
When it comes to online reviews, physicians should consider online reviews before advertising as reviews not only improve physician visibility online, but also reassure patients about the care they will receive prior to their visit.
After undergoing routine hand procedures, a significant percentage of patients would choose not to repeat surgery. Hand surgeons can do better in setting clear and realistic preoperative expectations when counseling patients prior to even routine hand surgeries.
Simple online marketing and 5-star reviews for
Physicians & Surgeons
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