Dr. Franko is the Founder of SurgiSurvey.com, an automated marketing system designed to manage a practice’s online reputation by collecting 5-star Google and Yelp ratings.
Within three months of implementing my new system, I was gaining reviews at a rate of three to 10 per month. Not only that, but they were all five-star reviews.
With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period.
Nailed It Ortho Podcast: Entrepreneurship, Online Reputation, and an Intro into Private Practice w/ Dr. Franko
Listen to our episode on Entrepreneurship, Online Reputation, and an Intro into Private Practice as Dr. Franko gives us an excellent overview! Goal of episode: To develop a baseline knowledge on Entrepreneurship, Online Reputation, and an Intro into Private Practice.
This week we’re joined by Dr. Orrin Franko. Dr. Franko is a private hand surgeon in California. He is a strong advocate of small, private practice and his many interests include surgeon marketing and branding as well as research.
Automated e-mail assessments can collect reliable clinical data, with minimal surgeon or staff intervention required to administer and collect data, minimizing the financial cost. For nonacademic practices, without access to additional research resources, such a system is feasible. Further improvements in communication with patients could increase response rates.
After undergoing routine hand procedures, a significant percentage of patients would choose not to repeat surgery. Hand surgeons can do better in setting clear and realistic preoperative expectations when counseling patients prior to even routine hand surgeries.