Automated Review Requests are Best for Acquiring Reviews
Summary: This study compared 3 ways of asking patients for reviews: Passive (nothing), Active (direct request, hand out a reminder card) and Automated (email requests). Duration of Study was over 2 years with the request type changing every 6 months.
Conclusion:
- Automated reviews are most effective, with a response rate of over 10%
- Automated requests were 8x more effective than active requests
- Doctors can increase reviews with zero time requirement
